Resume
Education
2020 - 2024
Saint Mary's College of California
Moraga, CA
Bachelor of Science in Business Administration, Concentrations: Digital Media and Marketing, 3.7 GPA
Honors: magna cum laude
Experience
August 2024
- Present
Social Media Specialist
Flourish Airway Collective
Danville, CA
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Manage full-service social media and web marketing for Flourish Airway Collective, while producing collaborative content for parent company channel Danville Pediatric Dentistry and Orthodontics
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Lead a data-driven social strategy that increased reach by 16%, doubled content interactions, and grew followers by 1,140% since September 2024
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Spearhead website rebranding by optimizing SEO, refreshing content, writing educational blog posts, and resolving technical issues to enhance user experience and visibility
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Track social and web performance using analytics and A/B testing to assess content effectiveness and continually refine marketing strategy for greater campaign efficiency
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Collaborate on and implement email campaigns to engage patients and promote practice services
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Build and maintain local B2B relationships with medical professionals, generating 28% of patient acquisition through referral partnerships
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Contribute to overall patient growth, with 50% of new patients originating from digital and social media efforts
May 2022 -
May 2024
Saint Mary's College
Offical Social Media
Department of Marketing and Communication
Moraga, CA
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Former lead social media student worker; report directly to Saint Mary’s College Social Media Manager
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Created instagram story graphics, Instagram reels, and tiktoks
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Aided in the creation and execution of official college rebranding and social media strategy
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Work contributed directly to a 50% increase in Instagram followers for Saint Mary’s College in comparison to the pervious year
June 2023 -
August 2023
Nordstrom Retail Management Intern
Nordstrom
Walnut Creek, CA
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Front of house responsibilities: merchandising, displays, price markdowns, and cleaning
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Back of house activities: preparing daily sheets, restocking, inventory preparation, and merchandise transfers during the 2023 Anniversary Sale
Leadership
2018 - Present
Assistant Irish Dance Instructor
Rohan Murphy Irish Dance Academy
Danville, CA
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Responsible for over 100 dancers
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Create lesson plans, choreography, and provide dancers with positive constructive feedback
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Teagascóir Coimisiún Le Rinci Gaelacha (TCRG) certification in process
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Grades 1-10 passed
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May 2021 -
August 2022
Gael Force VP of Marketing
Saint Mary's College
Athletics Department
Moraga, CA
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Created social media content for Saint Mary's College student spirit section, posted twice a week
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Promoted student events and school spirit for the SMC men’s basketball team whom ended their 2021 - 2022 season with a perfect 16-0 home record
August 2021 &
August 2022
Saint Mary's College Orientation and Welcome Week Leader
Moraga, CA
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Led students through beginning stages of college and created a sense of community
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Created and ran student orientations and welcome week at Saint Mary's College Lead social media marketing for new student orientation
Professional Skillset
Creative Design
Leadership
Teamwork & Collaboration
Problem Solving
Office Software
Office 365
Creative Cloud
Canva
CapCut
Google Suite
Sprout Social